Make your brand stand out

Event Title Sponorship

ILCA Masters European Championships 2025, Hayling Island SC, UK

Title Sponsor Opportunity

THE EVENT:

In 2025, the UK was selected to host the ILCA Masters European Championships, at Hayling Island Sailing Club in Hampshire. Hayling Island is one of the UK’s top sailing venues, with an exceptional track record of international regatta management, and is an ideal location for a large fleet of ILCAs.

The European Masters Championships has gained popularity in recently years, with a record entry number at the 2024 championships in Portugal. The 2025 event is expected to attract up to 300 entries, from across Europe, North America, and Australasia.

This will be one of the highest profile events in the 2025 sailing calendar in the UK, and is expected to attract local and industry media attention throughout the build-up and during the event. The organising committee will be very active across social media channels throughout, and the event provides a significant branding and business development opportunity for a title sponsor.

TITLE SPONSORSHIP:

As Title Sponsor, your brand will feature on EVERY mention of this major international regatta, before, during and after the event:

EVERY piece of event branding collateral
EVERY competitor hull and sail
EVERY competitor race bib
EVERY event email
EVERY PR and media piece
EVERY social media post, across Facebook, Instagram and YouTube
EVERY content article
EVERY regatta race mark

ASSET DETAIL

TITLE RIGHTS

The event will be known as ‘The [SPONSOR] ILCA MASTERS EUROPEAN CHAMPIONSHIPS’

EVENT BRANDING

Physical sponsor branding across the event, including regatta banners, flags, competitor materials, race marks, pop-up stands and on official regatta apparel

COMPETITOR BRANDING

Prominent sponsor branding on all competitor’s hulls, sails and race bibs. Estimated 300 competitors.

SOCIAL MEDIA CAMPAIGNS

Significant social campaign in the run up to and during the regatta, all featuring sponsor social handles and site links. Channels include ILCA and EURILCA Facebook, Instagram and YouTube accounts.

Minimum of:

10 pre-event posts
7 during event, to include race day results
5 post event posts

EURILCA Social Media & Online Audience:

Instagram: 35k followers
Facebook: 18k followers
YouTube: 2k Subscribers
Newsletter: 750 Subscribers
Website: 6k Unique Visits during 2023 Masters Europeans
Daily Reports: 800 reads per day
EMAIL CAMPAIGNS

Minimum of 5 dedicated emails to all competitors featuring sponsor promotional content and site links.

MEDIA

The event will be promoted across sailing industry media (Yachts & Yachting, Sailing World etc) as well as South Hampshire local press and radio (Heart Solent, Capital South, BBC Radio Solent)

THE AUDIENCE:

This is a MASTERS event, meaning the minimum age for participation is 32 years old.
Age 32+, up to 85 years old. High concentration of 45 – 65 years
Make / Female split typically 80:20
Almost exclusively ABC1 profile. High concentration of C-Suite / Business Owner / Non-executive director
Mostly professional backgrounds, typically finance, legal and company ownership.
Sailors are often semi-retired, combining campaigning the ILCA internationally with managing their business interests as they transition to retirement.

THE OPPORTUNITY:

ILCA UK is seeking a title sponsor for the event, either as a sole or joint sponsor.